Last Verified: September 21, 2026
Okta
Enterprise-grade identity management service. Secures user authentication into applications, both for internal employees and external customers.
Husnu Business AI Assisted
B2B SaaS Research Analyst • Editorially Verified
Disclosure: Sagonis may earn a commission when you visit a vendor through our links, at no extra cost to you. This does not influence our analysis. Learn more
Interface Overview
For the most up-to-date screenshots and product demos, visit the official Okta website.
View Okta Product PageKey Strengths
- Seamless SSO experience across thousands of apps
- Advanced adaptive MFA capabilities
- Excellent lifecycle management and provisioning
Limitations
- Setup requires deep directory architecture knowledge
- Pricing can be prohibitive for small teams
How it compares
| Feature | Okta | HubSpot CRM | Salesforce |
|---|---|---|---|
| Starting Price | $2.00 | $20.00 | $25.00 |
| Target Audience | Enterprise | SMB / Enterprise | SMB / Enterprise |
| Primary Strength | Seamless SSO experience across thousands of apps | All-in-one ecosystem prevents data silos | Infinite scalability and customization potential |
Frequently Asked Questions
What is the difference between Okta and Auth0?
Okta acquired Auth0 in 2021. Okta Workforce Identity focuses on employee SSO and access management, while Auth0 (now Okta Customer Identity) focuses on customer-facing authentication with developer-friendly SDKs and customizable login flows.
Does Okta support multi-factor authentication?
Yes. Okta Adaptive MFA supports push notifications (Okta Verify), SMS, email, hardware tokens (YubiKey), biometrics, and risk-based authentication that adjusts requirements based on user behavior and context.
How much does Okta cost?
Okta SSO starts at $2/user/month. Adaptive MFA adds $3/user/month. Lifecycle Management (provisioning) is $4/user/month. Most enterprises use bundled packages, with typical deployments costing $8-15/user/month for full IAM capabilities.